SkinFitTheory

When Serums Aren't Enough

I’ve spent my entire career immersed in the beauty and aesthetics world—driven by a deep curiosity about the science of aging and a passion for helping people feel absolutely radiant in their own skin, no matter their age.

It all started as a little girl obsessed with makeup. I was that kid experimenting with eyeshadow palettes, and eventually, I turned that passion into a career as a beauty advisor and makeup artist with a legendary brand. That’s where I built my foundation in luxury beauty services and client care. But it was a moment in Chicago—managing an account on the iconic Michigan Avenue—that changed everything. I had the privilege of working with pro makeup artist Carol Shaw and Lorac Cosmetics (yep, the “red carpet authority” ). It was there that I realized the true magic wasn’t just in makeup—it was in embracing natural beauty, while treating the true foundation; the Skin! That epiphany shifted my focus to skincare and the transformative world of aesthetics.

In the early 2000s, I took a big step and earned my professional license in aesthetics, which solidified my commitment to helping people glow from the inside out. I’ve always believed that beauty is about enhancing your natural radiance—not masking it—and my goal has always been to make that glow shine.

Over the years, I’ve had the incredible opportunity to work with award-winning, clean beauty brands, including Drunk Elephant (way before it blew up on TikTok) and ILIA Beauty, where I helped bring their game-changing Skin Tint to life. Now the #1 selling skin tint at Sephora North America—talk about a glow-up!

But my passion for aging gracefully really took hold as I hit my 40s, pushing me to dive deeper into the world of regenerative aesthetics. That’s when I started collaborating with dermatologists, plastic surgeons, and med spa experts, diving into cutting-edge treatments like plasma therapy, biostimulants, and award-winning facial threads. The goal? To empower clients with results that are not only visible but lasting.

Now, through my brand SkinFit Theory, I offer tailored skincare treatments that blend the latest innovations with intentional care. These treatments are all about rejuvenating the skin’s vitality, refining its texture, and giving you that glow-without-trying look—with minimal downtime. My philosophy is simple: Skin is the truest foundation; let it glow!